01
Invisible to new guests
Your food is good. Your service is strong. The atmosphere works. But online, others show up first: on Instagram, TikTok, Google or in a friend’s story.
Restaurant marketing · Built for hospitality
More bookings.
Fewer empty tables.
We make your restaurant the obvious choice online. With strategy, professional photo and video content, and a social media presence that brings in real guests.
7 in 10 restaurant guests use social media to decide where they eat next. If you do not convince them online, they book a table somewhere else.
Reply within 24 hours · Anywhere in Germany · No travel costs
Bookings
+ measurably more
New guests
a fit for your brand
- 7/10
guests decide online. Not in front of the menu.
- 3 sec.
decide in the feed between a look and a scroll past.
- 10+
guests a day go to competitors who look better online.
- 500m+
posts under #food. Your dishes belong among them.
The reality
Why restaurants without a strong online presence lose guests.
Guests do not decide in front of the menu. They decide while scrolling. One quick look at photos, videos, reviews. And the table is booked somewhere else.
02
Interchangeable without clear positioning
A dish here, opening hours there, the odd phone snapshot: none of that adds up to a clear picture. Guests cannot tell why they should book a table with you rather than anyone else.
03
Social media runs on the side
A reel here, a story there. That rarely wins new guests for long. What restaurants need is strategy, professional content and a system behind it.
The uncomfortable truth
You lose at least 10 guests a day. To competitors with a better Instagram presence.
The problem is not your kitchen. It is your digital marketing. Your competitors have worked out that bookings are won on Instagram today.
What does not work
- Quick phone photos snatched between two services. No visual thread in the feed.
- A freelancer who does not understand hospitality and delivers content you cannot use.
- Posts with no strategy, no goal and no connection to real bookings.
What we deliver
What professional social media can actually do for your restaurant.
01
More visibility with the right guests
We make your restaurant visible where people look for inspiration today: Instagram, Facebook, TikTok, Google Maps. Not to just anyone, but to people who suit your restaurant, your kitchen and what you offer.
02
Build trust before guests start comparing
Guests do not book because of one dish. They book because of a feeling. Professional photos and videos show atmosphere, quality, people, service, detail and experience. That is what creates trust, long before anyone compares prices or reviews.
03
More bookings, not just more reach
Likes are nice. Bookings are better. Our focus is content that positions your restaurant clearly and moves guests to the next step: book a table, send an enquiry, walk through the door.
Our method
How we make restaurants visible online.
Four clear steps. No off-the-shelf package. We understand hospitality and work in a way that leaves your day-to-day service untouched.
- 1Step 1
Analysis of your restaurant
We look at your restaurant, your audience, your positioning and your local market. Out of that comes a strategy built on clear goals rather than guesswork.
- What makes your restaurant different?
- Which guests do you want to reach?
- Which offers deserve more visibility?
- Which content suits your brand?
- 2Step 2
A strategy built for you
We present our recommendation: content calendar, formats, measurable goals. You sign it off, or we adjust it. No standard packages.
- 3Step 3
Photo and video content on site
We produce professional content in your restaurant, between the rushes or quietly alongside normal opening hours. Two to four hours every second month, with professional models if you want them.
- 20–40 high-resolution photos per shoot
- 5–10 videos for Reels, TikTok and Stories
- Dishes, drinks, interiors, moments in the kitchen
- 360° content for your Google profile
- 4Step 4
Ongoing social media management
We take on planning, production and publishing. So your restaurant does not just look good once, but stays present. Including targeted campaigns for lunch menus, events, gift vouchers and seasonal menus.
We do not work with standard packages. Every hospitality business has different conditions, audiences and challenges. That is why we build individual strategies and find the solution that fits your restaurant.
Further services
Everything for measurably more guests.
Google Business optimisation and local visibility
An optimised Google Business profile, regular photos, review management, local SEO. You own the search results in your area.
Top 3 for “restaurant [your neighbourhood]”. Guaranteed.
Data and continuous improvement
Analytics dashboard, booking tracking, monthly ROI, strategic adjustments based on real numbers.
You see exactly what brings more guests.
Why vollbelegt.
What sets us apart from off-the-shelf marketing.
Six points where you will notice that we understand hospitality. No marketing slogans, just ways of working that fit your day-to-day service.
-
Built for hospitality only
We understand your business. We do not sell one-size-fits-all marketing.
-
Available anywhere in Germany
No travel costs. Partner agencies in Paris and Vienna.
-
Three new clients a month, maximum
Quality over quantity. A few clients done properly beats many done badly.
-
Zero disruption to service
We shoot during service or between the rushes. We know the pressure first hand.
-
Results you can count
We measure bookings, Google clicks, real ROI. Not empty likes.
-
A clear thread, not coincidence
Strategy, brand image and content work together. Every post has a purpose.
About us
What does vollbelegt. stand for?
Fully booked. Full stop. There is nothing to add. Our daily goal is simple: better occupancy at your tables.
Not only the obvious peak hours. A busier lunch service too, and quieter days deliberately brought to life. So you can concentrate on what you do best: creating excellent food and drink.
- SB
Simo Benziane
Strategist & content creator · Master in eCommerce
- MR
Moritz Rohde
Social media specialist & content creator · Business economist
- LK
Lukas Kubica
Website specialist & content creator · Trained photographer
- Reserve your slot
We take on three new clients a month, maximum.
Quality over quantity. A few clients done properly beats many done badly.
Contact
I want more guests.
Want to know how your restaurant comes across online? We review your current presence and show you where the opportunities are. Free of charge, with no obligation.
- A free social media review of your restaurant
- Concrete recommendations, not a stock presentation
- A reply within 24 hours